Solution Manual for Global Marketing, 10th Edition, Mark C. Green, Warren J. Keegan, ISBN-10: 0134900219, ISBN-13: 9780134900216
$35.00
Solution Manual for Global Marketing, 10th Edition, Mark C. Green, Warren J. Keegan, ISBN-10: 0134900219, ISBN-13: 9780134900216
Solution Manual for Global Marketing, 10th Edition, Mark C. Green, Warren J. Keegan, ISBN-10: 0134900219, ISBN-13: 9780134900216
Table of Contents
PART 1: INTRODUCTION
1. Introduction to Global Marketing
PART 2: THE GLOBAL MARKETING ENVIRONMENT
2. The Global Economic Environment
3. The Global Trade Environment
4. Social and Cultural Environments
5. The Political, Legal, and Regulatory Environments
PART 3: APPROACHING GLOBAL MARKETS
6. Global Information Systems and Market Research
7. Segmentation, Targeting, and Positioning
8. Importing, Exporting, and Sourcing
9. Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances
PART 4: THE GLOBAL MARKETING MIX
10. Brand and Product Decisions in Global Marketing
11. Pricing Decisions
12. Global Marketing Channels and Physical Distribution
13. Global Marketing Communications Decisions I: Advertising and Public Relations
14. Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication
15. Global Marketing and the Digital Revolution
PART 5: STRATEGY AND LEADERSHIP IN THE TWENTY-FIRST CENTURY
16. Strategic Elements of Competitive Advantage
17. Leadership, Organization, and Corporate Social Responsibility
Be the first to review “Solution Manual for Global Marketing, 10th Edition, Mark C. Green, Warren J. Keegan, ISBN-10: 0134900219, ISBN-13: 9780134900216”
Related products
Solution Manual
Solution Manual for Introduction to Robotics Mechanics and Control 3rd Edition by Craig
$35.00
Solution Manual
$35.00
$35.00
$35.00
Reviews
There are no reviews yet.