Test bank for E-Marketing, 6/E 6th Edition : 0132147556

A Descriptive Test bank for E-Marketing, 6/E By Judy Strauss, Raymond Frost, ISBN-10: 0132147556 • ISBN-13: 9780132147552

Part 1: E-Marketing in Context
Chapter 1. Past, Present, and Future
Chapter 2. Strategic E-Marketing and Performance Metrics
Chapter 3. The E-Marketing Plan

Part 2: E-Marketing Environment
Chapter 4. Building Inclusive E-Markets
Chapter 5. Ethical and Legal Issues

Part 3: E-Marketing Strategy
Chapter 6. E-Marketing Research
Chapter 7. Consumer Behavior Online
Chapter 8. Segmentation, Targeting, Differentiation, and Positioning Strategies

Part 4: E-Marketing Management
Chapter 9. Product: The Online Offer
Chapter 10. Pricing: The Online Value
Chapter 11. The Internet for Distribution
Chapter 12. E-Marketing Communication Tools
Chapter 13. Engaging Customers with Social Media
Chapter 14. Buying Digital Media Space
Chapter 15. Customer Relationship Management